How to Sell Your Home Privately in Perth and Maximise Your Profit

Selling your home is one of the biggest financial and emotional decisions you’ll ever make. In Perth’s competitive property market, many homeowners still believe that hiring a real estate agent is the only way to achieve a great result. But times have changed. Increasingly, sellers are choosing to take matters into their own hands by selling privately.

Also known as “for sale by owner” (FSBO), private house sales give you the opportunity to bypass agents, remain in control of every step, and save thousands of dollars in commission. For homeowners who like to be hands-on, it can be one of the most rewarding and empowering ways to sell.

This expanded guide explains why private selling is growing in popularity across Perth, how to prepare your property for success, and the practical steps you’ll need to follow to secure a smooth and profitable sale.

Why More Perth Homeowners Are Selling Privately

The Perth property market is diverse and constantly shifting. From modern apartments in East Perth and Subiaco, to large family homes in Joondalup, Baldivis, and Rockingham, to luxury coastal residences in Cottesloe or Scarborough, there is strong buyer demand across many areas. However, the cost of selling through traditional agents has continued to climb, leading more people to explore private sales.

Here are some of the main reasons Perth homeowners are making the switch:

1. Save Thousands on Fees

Real estate agents in Perth typically charge between 1.6% and 3% of the final sale price, plus marketing expenses. For example, on a $1.2 million home, you could be paying $36,000 or more in commission. By selling privately, that money stays in your pocket — maximising your profit and giving you greater financial freedom for your next move.

2. Stay in Control

When you sell privately, every choice is yours. You decide the asking price, schedule inspections on your terms, and negotiate directly with buyers. This level of control ensures that your property is marketed the way you want, without being influenced by an agent’s agenda or priorities.

3. Direct Connection with Buyers

No one knows your home better than you do. Speaking directly with buyers allows you to highlight the unique lifestyle benefits and features of your property — details an agent may overlook. Whether it’s the natural light in your living room, the peace of a quiet cul-de-sac, or walking distance to Perth’s stunning beaches, your insights can create a stronger emotional connection with buyers.

4. Affordable, Modern Marketing Tools

Digital platforms have levelled the playing field. Today, private sellers can access the same exposure as agents by advertising on major real estate websites, running targeted social media campaigns, and using professional photography. The cost is often only a fraction of what agents charge for their marketing packages.

Preparing Your Perth Home for Sale

First impressions are crucial in real estate. A well-prepared home attracts serious buyers quickly and can even drive up the final sale price.

Declutter and Deep Clean

Remove personal items, bulky furniture, and unnecessary clutter so that buyers can picture themselves living in the space. Clean everything thoroughly — windows, carpets, bathrooms, and outdoor areas should all sparkle.

Make Strategic Improvements

Small, cost-effective upgrades can deliver excellent returns. A fresh coat of neutral paint, updated lighting, or new landscaping can make a big difference. In suburbs like Baldivis or Joondalup, presenting a home as family-friendly with tidy gardens and functional spaces is particularly appealing.

Stage Your Property for Success

Staging helps buyers see the full potential of a property. You can hire a professional staging service, or do it yourself by rearranging furniture, maximising natural light, and creating warm, welcoming spaces. In Perth’s coastal suburbs, for instance, emphasising outdoor entertaining areas or a poolside lifestyle can be a strong selling point.

Setting the Right Price

Getting your price right is critical. Too high and buyers may overlook your property. Too low and you risk leaving money on the table.

• Do Your Homework – Check recent sales in your suburb on online property portals. Compare homes of similar size, style, and condition.

• Independent Valuation – Even if you’re selling privately, consider hiring a certified valuer for an objective, professional opinion.

• Understand Perth Trends – Local market cycles matter. For example, coastal suburbs often peak in demand during summer, while areas near new transport or infrastructure projects can see sudden boosts in buyer interest.

Marketing Your Property Without Agents

Marketing is where private sellers can excel. With the right approach, you can reach thousands of buyers without paying hefty advertising fees to agents.

• Online Listings – Private sale platforms allow you to list on realestate.com.au and Domain, ensuring your home is seen by a wide audience.

• Social Media Advertising – Facebook and Instagram ads can be tailored to reach specific buyer groups. A small budget can generate significant leads.

• Professional Photography – High-quality images are non-negotiable. Showcase natural light, open-plan living, and lifestyle features such as alfresco areas or swimming pools.

• For Sale Boards – Local interest is powerful. Neighbours often know someone looking to buy nearby. A professional signboard can attract drive-by buyers.

Handling Enquiries and Open Homes

As the seller, you’ll be the main point of contact. This might feel daunting, but it gives you valuable control.

• Be Responsive – Promptly answer calls, texts, and emails. Buyers who feel ignored may move on to another property.

• Plan Open Homes Strategically – Weekends or evenings work best. Make sure your home is clean, bright, and welcoming.

• Highlight Local Benefits – Mention nearby schools, parks, shopping centres, or transport options. Proximity to the Swan River or Perth’s beaches can also be key lifestyle advantages.

Negotiating Offers

Negotiation is often the stage homeowners fear most, but with preparation, you can manage it confidently.

• Know Your Bottom Line – Decide beforehand the minimum price you’ll accept.

• Stay Calm and Professional – Keep emotions out of it. Treat negotiations as business discussions.

• Look Beyond Price – Settlement dates, conditions, and inclusions (like appliances) can make a lower offer more attractive than a higher one.

Meeting Legal Obligations in WA

Selling privately doesn’t exempt you from legal responsibilities. Western Australian property law must be followed carefully.

• Contract for Sale – This legally binding document should be prepared by a solicitor or licensed conveyancer.

• Vendor Disclosure – Sellers must provide accurate information about zoning, easements, and rates.

• Settlement Process – A professional settlement agent ensures contracts, payments, and title transfers are completed properly and on time.

Is Selling Privately Right for You?

Private selling won’t suit everyone. If you want a completely hands-off experience, working with an agent may still be easier. But for motivated homeowners, the benefits are clear:

• Save thousands in commission

• Maintain full control over the sales process

• Communicate directly with buyers

• Access affordable, flexible marketing options

Many Perth homeowners are realising that, with the right preparation, they can achieve results equal to — and often better than — traditional agent sales.

Final Thoughts

Selling your home in Perth doesn’t have to mean handing over tens of thousands of dollars in commission. Private house sales empower you to stay in control, save money, and engage directly with buyers. By preparing your home well, setting the right price, using modern marketing tools, and meeting your legal requirements, you can achieve a smooth, successful, and highly profitable sale.

Discover the benefits of using Realty Network! Our easy-to-use platform helps you list your property, manage your own sale or rental, and sell without agents while saving money and reaching a wide audience.