Private House Sales in Melbourne: Save Money, Stay in Control

Selling a property is one of the biggest financial and emotional decisions a homeowner will ever make. In Melbourne, where the property market is fast-paced and highly competitive, many people assume that the only way to sell successfully is through a real estate agent. However, this isn’t the case. Increasingly, homeowners are choosing to take a different path—private house sales.

Private house sales, often referred to as for sale by owner (FSBO), allow sellers to bypass traditional agents, keep control of the process, and save thousands in commission fees. For homeowners who want to be more hands-on, selling privately is an attractive and rewarding option.

This guide explores the ins and outs of private house sales in Melbourne, offering practical advice on how to save money, stay in control, and achieve the best possible outcome.

Why Choose a Private Sale in Melbourne?

The Melbourne housing market is known for its strong demand, diverse property types, and high property values. While agents often market themselves as indispensable, selling privately can deliver several advantages that appeal to today’s homeowners:

1. Saving on Commission Fees

Real estate agents typically charge between 1.6% and 3% commission on the final sale price, plus marketing costs. For a property worth $1.2 million, that can mean paying up to $36,000 in fees. By selling privately, you retain that money—keeping more of your profit.

2. Maintaining Full Control

When you sell privately, you make every decision, from setting the asking price to negotiating with buyers. You decide how to market your property, when to hold inspections, and how to handle offers. This level of control can feel empowering and ensures your home is presented exactly how you want it to be.

3. Direct Connection with Buyers

Dealing directly with potential buyers allows you to highlight the features you know and love about your home. No one understands your property better than you. Whether it’s the sunlit kitchen, the quiet street, or the nearby amenities, you can emphasise the aspects that make your home special.

4. Flexible Marketing Options

Modern online platforms have made it simple for private sellers to list properties on major real estate websites, run social media ads, and reach a broad audience without relying on agents. With the right strategy, you can achieve the same exposure as a traditional listing—at a fraction of the cost.

Preparing Your Melbourne Home for a Private Sale

A successful private sale begins with preparation. Buyers in Melbourne have high expectations, and your home needs to stand out from the competition.

Declutter and Deep Clean

First impressions matter. Remove personal items, minimise clutter, and give every room a deep clean. A fresh, tidy space feels more inviting and allows buyers to picture themselves living there.

Consider Small Upgrades

You don’t need a full renovation, but small updates—like a fresh coat of paint, modern light fixtures, or new garden plants—can add significant value. These improvements create a polished look that appeals to buyers.

Stage Your Property

Professional staging can make a huge difference in how buyers perceive your home. If you prefer a DIY approach, arrange furniture to maximise space, add greenery for freshness, and use neutral colours to appeal to a wide audience.

Setting the Right Price

Pricing is one of the most critical factors in private house sales. Too high, and your property may sit unsold. Too low, and you risk leaving money on the table.

Research the Market

Use online real estate websites to research recent sales in your area. Look for properties similar to yours in size, condition, and location. This will give you a realistic starting point for your asking price.

Get a Professional Valuation

Even if you’re selling privately, you can hire an independent property valuer. This service gives you an unbiased assessment of your home’s market value, helping you price strategically and confidently.

Marketing Your Property Without an Agent

Marketing is the key to attracting serious buyers. Fortunately, today’s digital tools give private sellers the same reach as agents.

Online Listings

List your property on Australia’s leading real estate websites. Many private sale platforms give homeowners access to the same listing portals agents use, ensuring your property is visible to thousands of buyers.

Social Media Advertising

Platforms like Facebook, Instagram, and even TikTok allow you to target potential buyers by location, demographics, and interests. A small investment in advertising can significantly boost visibility.

Professional Photography

High-quality photos are essential. Hire a professional photographer or invest in a good camera. Showcase the best features of your home—natural light, open spaces, and lifestyle appeal.

For Sale Signs

Don’t underestimate the power of a traditional signboard. Neighbours, passersby, and local buyers are often excellent leads.

Handling Enquiries and Open Homes

When you sell privately, you’ll be responsible for managing buyer enquiries and inspections.

Respond Promptly

Answer calls, emails, and messages quickly. Serious buyers expect timely communication, and being responsive increases trust.

Schedule Open Homes

Plan open inspections on weekends or evenings when most buyers are available. Prepare your home to be spotless, well-lit, and welcoming.

Highlight Unique Features

During inspections, focus on the lifestyle benefits your home offers—nearby schools, public transport, cafes, or parks. These are often just as important as the property itself.

Negotiating Offers

Negotiation is often the part homeowners worry about most, but with preparation, you can handle it successfully.

Know Your Bottom Line

Before you start negotiating, decide on the minimum price you’re willing to accept. This ensures you stay firm under pressure and avoid underselling.

Stay Professional

Keep emotions out of the conversation. Be polite, confident, and businesslike in your interactions with buyers.

Consider Terms, Not Just Price

Sometimes, flexible settlement dates or fewer conditions can be just as valuable as a higher offer. Look at the full picture before deciding.

Meeting Legal Requirements

Even when selling privately, you must meet all legal obligations. This includes:

• Contract of Sale – A legally binding document prepared by a solicitor or conveyancer.

• Vendor Disclosure (Section 32 Statement) – In Victoria, sellers must provide buyers with key information about the property.

• Settlement Process – Engaging a conveyancer or solicitor is strongly recommended to ensure all paperwork is correct and settlement runs smoothly.

Is a Private Sale Right for You?

Private house sales in Melbourne aren’t for everyone. Some homeowners prefer the convenience of handing everything to an agent. But for those willing to put in the effort, the rewards can be substantial—savings of tens of thousands of dollars, more control over the process, and direct involvement in selling one of your most valuable assets.

Final Thoughts

Selling your home is a major decision, but it doesn’t have to come with high agent commissions. Private house sales in Melbourne give you the opportunity to save money, stay in control, and connect directly with buyers. With the right preparation, pricing, marketing, and legal guidance, you can achieve a successful outcome that matches—or even exceeds—what you’d achieve through an agent.

Discover the advantages of using Realty Network! Our easy-to-use platform makes it simple to list your property, manage your own sale or rental, and save on fees—all while reaching a wide audience and giving you the power to sell without agents.